• Ads Cost money; Publicity Is Free

- Advertisement is a paid announcement that a product or service is for sale.
- Advertisement can be advertised through magazines, newspaper, television and radio.
-when you buy and ad it is advertising, when you publish an article it is publicity.

• Publicity Provides Credibility for your business

- Customers are more likely to believe in publicity than advertising. Publicity will give your business credibility, in other words, your business will be considered a reliable source.

• How to get Publicity

- To get publicity we need to have a pitch letter and press release.
- The pitch part is to tell what you are selling.
- Before you send out Your Pitch letter cask whom you should contact.
- Pitch letter should consist of several paragraphs.
- Press release should answer the basic questions

1. who?
2. What?
3. When?
4. Why?
5. Where?

• The Media

- Newspapers, magazines, and newsletters are ideas of media.

1. Television- Commercials is a great way to advertise, because people watch a lot of TV and TV is way to let people know what you are providing.
2. Radio- Radio stations are willing to mention a business that has a interesting pitch.
3. Banner ads- Great way to let people see you business online. For ex. (Facebook)

• Follow Up the Press Release by Phone

- Take up a day by pitching your idea to a journalist.
- Try to make friends, positive attitude.

• Visualize the Customers before Placing an Ad

- Before placing ads know what the consumer wants.
- Ask yourself: How old are they, whats there pay and what are they interested in?
- Once you visualized you ideal customer you will be able to advertise and start promoting your idea.

• Small- Business Ad

- Most small- business ads are designed to sell a specific product/service.
- Small- businesses cannot advertise at large corporations.
- Simple print ads or local newspapers is a effective way to get you ad out.

• Five Parts of a Print Ad

- five basic parts of print Ad:

1. headline
2. deck
3. copy
4. graphics
5. logo

• Marketing online

- Here are some ideas to market you business online.

1. online service
2. news group
3. E-mail
4. Web site
5. Search engine

- This is a efficient way to promote your business online.

• Cause Related Marketing

- Is inspired by a commitment to a social, environmental or political cause.